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Accessing Streaming Videos in the Films on Demand Database
Click on the link below to search our largest database of streaming videos.
Films on Demand: Master Academic Collection
Films on Demand is a digital video streaming service which offers access to educational videos from a variety of producers. The Master Academic Collection brings together videos from many areas of study, including health & medicine, humanities & social sciences, science & mathematics, business & economics, as well as archival films & newsreels.
Business and Economics Videos in the Films on Demand Database
Click on the link below for a list of more than 5,500 video titles and video segments in the area of business and economics. Use the two drop-down menus under the "Business & Economics" heading near the top in order to narrow down your search results.
Selected Streaming Videos
Below are just some of the streaming videos on international business that you can find in the Films on Demand: Master Academic Collection. Use the link to that database on this page to find more such videos.
Global Branding: Business Without Borders (2016)
This 10-minute video covers some important global branding considerations and provides examples of companies who have done it both effectively and poorly.
Researching Global Markets: Business Without Borders (2016)
Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. This ten-minute video explores key areas to consider when identifying global markets.
Selling Products Globally: Business Without Borders (2016)
This ten-minute video provides insights into different factors that determine products, their pricing and positioning in global markets.
CEO Stories: In Their Own Words Series (2005)
A series of 4 videos, each of which lasts 41 - 47 minutes, that brings viewers face-to-face with some of the most powerful figures in today’s international business world. These intimate conversations are fascinating portraits of the entrepreneurial spirit and its manifestation in the fashion, travel, media, and automobile industries.
Made in Asia: Fast, Cheap, and Fair? (2007)
This 45- minute video studies the complex mix of economic forces, corporate policies, and social conditions that go into the production of everyday consumer goods, especially apparel items. Shedding light on the policies of Adidas, H&M, and other key players in the global textiles market, the program examines the circumstances under which sports shoes and T-shirts are produced in countries like Indonesia, India, and Turkey. Viewers will gain insight into labor practices that have improved but remain troublesome for many workers.
Sports Shoe Wars: Battle of the Giants in China (2007)
Three athletic footwear companies—Nike, Adidas, and homegrown upstart Li Ning—have faced off in a high-stakes battle for China’s gigantic market. This 27-minute program examines Adidas’ rising prominence in the country. Li Ning’s efforts to retain its precarious hold on the urban market are also studied. Li Ning CFO Tan Wee Seng and Adidas Group CEO Herbert Hainer take turns outlining their marketing strategies and goals, while Chinese retailers and customers describe how the war is shaping up on the street.