Radically Human : how new technology is transforming business and shaping our future by
Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human--and more humane--technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business--Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)--are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.
The emotionally strong leader : an inside-out journey to transformational leadership by
For leaders, managing their emotions and leading with a strong mind and a kind heart while using a set of clear, simple, and tested skills and strategies will enable them to connect more authentically and communicate more effectively with their colleagues and teams.
Winning at New Products: creating value through innovation by
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
The Innovation Mindset : eight essential steps to transform any industry by
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand-a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas-lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand's how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.
Assemblage : the art and science of brand transformation by
"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating--and surprisingly fun--wide-angle look at advertising." -- Kirkus Reviews (starred review) Brandscan no longer force-feed us a plethora of products we don't need. To succeed,brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components. Assemblage willshow you Whyperception is the truth and how to shape people's perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economy Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.
Getting the people equation right : how to get the right people in the right jobs and keep them by
. The right people, in the right jobs, effectively led are your greatest asset. Every leader today has the heightened challenge of getting the right people in the right jobs.
Lift : fostering the leader in you amid revolutionary global change by
#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER 2023 Nautilus Book Award Silver in Business and Leadership PenCraft Seasonal Book Award 2023 Spring's Best Book | Business/Finance 2023 Book Excellence Award Winner in Leadership PenCraft Seasonal Book Award 2023 Winter's Best Book | Business/Finance American Book Fest 2022 Best Business Management and Leadership Book Globee Awards 2022 Publication of the Year | Best Business Book Stevie International Business Awards 2022 Publication of the Year | Best Business Book Best Indie Book Award® International Literary Award | 2022 BIBA® Non-Fiction: Business Winner ​2022 INDIES Book of the Year Finalist by Foreword Reviews for Business & Economics Transformational leaders will leverage positive change In a world of explosive change and transformation, leaders at all levels--from heads of state and global corporations to entrepreneurs and gig economists--will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures. In Lift, Faisal Hoque--noted thought leader; serial entrepreneur; technology innovator; advisor to CEOs, BODs, and the US federal government; and author--offers a timely and much needed perspective on individual and organizational leadership. This thought-provoking bookinvites you to explore the intersection of transformational leadership, systemic thinking, and experiential learning--all required to survive and thrive the tsunami of changes and disruptions caused by the Fourth Industrial Revolution, the Covid-19 pandemic, climate change, and misinformation trends. Hoque proposes that "transformational" leaders--those who focus on people and long-term innovations and solutions--are the key to a prosperous future. In Lift, he shows you how to become a transformational leader in an ever-changing world through a convergence of empathy, execution, and knowledge.
Ready, launch, brand : the lean marketing guide for startups by
This book will address seven startup marketing myths with a practical roadmap to building a successful lean marketing plan from the start of your business and includes marketing stories from founders who have lived through the consequences of many false starts in building their brand
Remote Not Distant : design a company culture that will help you thrive in a hybrid workplace by
"Hybrid and remote work is here to stay. What will it take for your company to succeed in the new normal? In this practical, meticulously researched book, top culture thought leader Gustavo Razzetti provides a roadmap to understand adapt to, and succeed in a hybrid workplace.
Digital entrepreneurship : impact on business and society by
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow.
