Media Influence Research StarterThe study of media influence examines how mass media affects the ways audiences think and behave. Media influence is studied through the lenses of disciplines such as sociology, communication, psychology, and media studies. It is also related to popular culture and public opinion. Discussions of media generally refer to traditional vehicles of mass communication, including radio, television, film, and print media such as newspapers, magazines, and books; digital forms of media include Internet services like e-mail, social-networking websites, and blogs. Advertising is tied to media as well and is designed to influence consumer habits.