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Industry Ratios Resource Guide: Using Websites

This guide has been developed to help you find industry ratios using the library's databases.

Industry Center of the Yahoo! Finance Website

Morningstar

Click on the link below.

Type the company's ticker symbol in the Quote box at the top and press the enter key.

Scroll down the page for the Key Stats comparing the company stock to the industry average.

Under the company's name near the top, you will see you are on the Quote page.  Under that are links for "Overview" (you are on that page), "Company Profile," and "Industry Peers."

Click on the link for "Industry Peers" for your company compared to its competitors.  At the bottom of the table are the industry averages.

Click on the links for "Valuation" and for "Bonds" that are in the same row as the "Quote" link near the top under the company's name.  Company data and industry averages are on both of those pages.

MSN Money's Investing Section

Click on the link below.

Enter a company name or ticker symbol in either the "Search Quotes" box at the top or the "Quote Search" box a little farther down.

Press the enter key or click on the appropriate search button.

Click on the "Analysis" option of the blue banner and scroll down to see financial ratios for both the company and the industry.  Click on the links for Growth, Profitability, and Price Ratios in the area right below the blue banner for further information.

BizStats

Explore the links available at the website below for industry ratios.

Search Your NAICS Code on the Internet

Search the internet for Industry Ratios NAICS plus the code for your industry.

For example, google Industry Ratios NAICS 511130 for internet sites on the Book Publishers industry. 

Evaluate the sites you find for trustworthiness.  Not all Internet sites are trustworthy or appropriate to use as research sources.

If you have any concerns about the credibility of an Internet site, consult your instructor or a librarian for evaluation assistance.

Subject Librarian

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Mary Batterson
Contact:
(573) 875-7373

(800) 231-2391, x7373

mebatterson@ccis.edu
Subjects: Business, Finance