Strategizing Communication by Ib T. Gulbrandsen; Sine N. JustCall Number: eBook Collection (EBSCOhost)
ISBN: 9788759322079
Publication Date: 2016-08-15
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic.