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Symbolic Interaction Theory
Coordinated Management of Meaning
Expentancy Violations Theory
Cognitive Dissonance Theory
Festinger's Cognitive Dissonance Theory
The American psychologist Leon Festinger (1919-1989) developed the theory of cognitive dissonance, which is based on the tenet that an individual is motivated to maintain consistency, consonance, or balance (i.e., congruity theory/principle, or cognitive consistency theory) among pairs of cognitive beliefs, ideas, perceptions, or attitudes about oneself, behavior, or the environment.
Cognitive Dissonance Theory Articles
Browse articles about this theory in Cougar search.