Find GVRL E-Book Essays - Business Communication - MGMT 254 Resource Guide

Encyclopedia of American Business

Encyclopedia of American Business contains essays on topics related to various areas of business.

Click on the link below for the book and look in the Table of Contents for helpful essays on business communication.

Below are also links to some of the business communication essays in the book.

Encyclopedia of American Business by Davis Folsom
Call Number: Gale Virtual Reference Library
ISBN: 9781438135922
Publication Date: 2012

Business Language
Copy
Copy is a term for the words and illustrations used in an advertisement; copy thrust is what the words and illustrations should communicate to the target audience.
Cross-Cultural Communication
Cyberspace
Deceptive Trade Practices
Direct Mail
Disclosure Duties
Document-Retention Policy
E-Business
E-Commerce
Electronic Data Interchange
Fair Disclosure
Fair Packaging and Labeling Act
Federal Communications Commission
Graphs
Infomercials
Institutional Advertising
Internet
Interviewing
Marketing Communications
Mission Statement
Moral Suasion
The use of influence to affect behavior. Business moral suasion is most often associated with public statements by individuals with authority, ADVERTISING campaigns, and educational programs.
Public Relations
Public Service Announcements
Puffery
Social Media
Telemarketing
Vision Statement
World Wide Web

Encyclopedia of Management

Encyclopedia of Management contains essays on topics related to various areas of business.

Click on the link below for the book and look in the Table of Contents for helpful essays on business communication.

Below are also links to some of the business communication essays in the book.

Encyclopedia of Management by Gale (Firm) Staff (Contribution by)
ISBN: 9781414464336
Publication Date: 2012-03-01

Communication
Contains sections on:
(1) Upward and Downward Communication
(2) The Communication Process
(3) Audience Adaptation
(4) Communication Barriers
(5) Basics of Communication for Managers
(6) Nonverbal Communication
(7) Formal vs. Informal Communication
(8) Communication Channels
(9) Generational Differences and Communication
(10) Communication Trends
Conflict Management and Negotiation
Instant Messaging
Multimedia
Telecommunications
Telecommunications now includes digital data transfers encompassing an enormous range of content: cell phone text messages; Voice over Internet Protocol (VoIP) calls; streaming video content that can be viewed on a computer, television, or tablet; as well as basic television programming and phone calls.

Encyclopedia of Small Business

Encyclopedia of Small Business contains essays on topics related to various areas of business.

Click on the link below for the book and look in the Table of Contents for helpful essays on business communication.

Below are also links to some of the business communication essays in the book.

Encyclopedia of Small Business
Call Number: Gale Virtual Reference Library
ISBN: 9781414462660
Publication Date: 2011-01-01

Communication Systems
Contains sections on:
(1) History of Business Communications
(2) Communication Media
(3) Communications Technology
(4) The Importance of Good Communication
Cross-Cultural/International Communication
Contains sections on:
(1) Ethnocentrism
(2) Factors Affecting Cross-Cultural Business Communication
(3) Small Business and International Communication
E-Mail
Contains sections on:
(1) E-Mail Pros and Cons
(2) E-Mail Documents Are Records
Interpersonal Communication
Has information on interpersonal communication styles.
Investor Presentations
Has information on keys to successful investor presentations.
Meetings
Contains sections on:
(1) Planning a Successful Business Meeting
(2) Pitfalls of Meetings
(3) Meetings in a Family-Owned Business
(4) Virtual Meetings
Negotiation
Contains sections on:
(1) Preparing for a Negotiation
(2) The Negotiation Process
Networking
Contains sections on:
(1) Networking Online
(2) Social Capital Concepts
(3) Internal Networking
Nonverbal Communication
Contains sections on:
(1) How to Interpret Nonverbal Communication
(2) Nonverbal Communication in Interviews
Oral Communicaation
Has information on oral presentations.
Press Kits
Press Releases
Contains sections on:
(1) Preparing a News Release
(2) Press Releases in the Age of Electronic Information
Public Relations
Contains sections on:
(1) Goals of Public Relations
(2) Steps in a Public Relations Campaign
(3) Areas of Public Relations
(4) Public Relations for Small Businesses
Résumés
Contains sections on:
(1) Résumé Appearance and Content
(2) Employers and Résumés
(3) Electronic Résumés
(4) Posting Résumés on an Electronic Bulletin Board
Social Media, Collaboration Tools
Social Media, Communication Tools
Contains sections on:
(1) Types of Communication Tools
(2) Advice for Small Businesses
(3) Examples of Microblogs
Social Media, Networking
Contains sections on:
(1) Reasons for Social Media Networking
(2) Common Networking Tools
(3) Some Examples of Social Media Network Applications
Social Media, Overview
Contains sections on:
(1) Advantages and Disadvantages
(2) Popular Social Media Tools
(3) Developing Social Media for Business
(4) Developing Trends
Social Media, Rich Media
Contains sections on:
(1) Social Media
(2) Rich Media
Web Site Design
Contains sections on:
(1) How to Design a Web Page
(2) Steps to Usability
(3) Positioning and Maintaining a Business Homepage
(4) Web 2.0 Strategies
Written Communication
Contains sections on:
(1) The Communication Process
(2) Advantages and Disadvantages of Written Communication
(3) E-Mail Communications
(4) Other Written Communications
(5) Written Communications Solutions for Small Businesses

Columbia College

Business Communication - MGMT 254 Resource Guide: Find GVRL E-Book Essays

Books and Essays from Gale Virtual Reference Library (GVRL)

Encyclopedia of American Business

Encyclopedia of Management

Encyclopedia of Small Business