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Business Communication -- MGMT 254W -- Final Project Assigned by Bryan Sappington -- Resource Guide: Learn about New Product & Service Development

This resource guide was designed to assist you in locating good sources of information for researching an existing company and proposing a new product or service that meets a need in the market and provides the company a new revenue stream.

Chapters from E-Books Found in the Business Source Ultimate Database

E-Books on New Product Development

Print Books That May Be Checked Out from the Columbia College Library

Essay from "Principles of Business: Leadership" Book in the Salem Press Database

Essays from the Revised Edition of the "Encyclopedia of American Business" in the Gale Virtual Reference Library

Essays from the 8th Edition of the "Encyclopedia of Management" in the Gale Virtual Reference Library

Essays from the 5th Edition of the "Encyclopedia of Small Business" in the Gale Virtual Reference Library

Essays from "Palgrave Key Concepts: Key Concepts in Innovation" in the Credo Reference Database

An Essay from "Key Concepts in Marketing" in the Credo Reference Database

Essays from "Business: Ultimate Resource" in the Credo Reference Database

Journal Articles