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Marketing & Management
Principles of Management-Open Textbook Library
Teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.
Principles of Marketing-University of Minnesota
Teaches the experience and process of real-life marketing, not just the vocabulary.
Organizational Behavior-Open Textbook Library
This book bridges the gap between theory and practice with a distinct "experiential" approach. This book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics.
Focusing on Organizational Change-Open Textbook Library
Offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity.
Human Resource Management-Open Textbook Library
Teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. This text also provides practical applications of theory relevant to today’s workplace.
Human Relations-Open Textbook Library
Addresses all of the critical topics to obtain career success as they relate to professional relationships. From communication challenges to focusing on one’s own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career.
Stafford Library Resources
Business Source Complete
Business topics from 1965 to the present, including not only journal and newspaper articles, but also industry overviews, industry profiles, product reviews, company reports, country reports, and other reports. Both full-text articles and abstracts.
EBSCOhost eBook Collection
The EBSCOhost eBook Collection provides full-text access to electronic books, including reference books, scholarly monographs, university press publications and consumer books.