Starting Your Business: Financing, Branding, and RegulationsTopics of this 25-minute video include typical ways of obtaining financing (emphasizing conventional banking sources like operating loans, term loans, and SBA loans); the crucial steps of fulfilling federal, state, and local paperwork requirements; the acquisition of equipment and other assets; the potential need for a physical store or office space; and guidance on crafting an enduring and evocative company name. Although it offers a wealth of advice from experienced businesspeople, the program also illustrates the benefits of finding a flesh-and-blood mentor to help navigate the many hurdles of starting a business. Part of the series "You’re the Boss: Starting and Running Your Own Business."