Entrepreneurship Resource Guide: Marketing Research

This guide was designed to help you locate good sources of marketing research information.

Provides a few resources to get you started.
Also gives you our contact information so you can ask us for help.

You can search for articles on this page. Also gives instructions for finding marketing research information in the Business Source Complete database.

Allows you to search for books owned by Columbia College and by other libraries in the MOBIUS consortium. Instructions are provided for how to request books from MOBIUS libraries. Information on a few selected books with statistical data and about marketing research is provided.

You can search for e-books found in our databases. There are also links to selected e-books with statistical data, selected e-books about marketing research, and essays on marketing research from selected business e-books.

Provides links to books from that publisher with American demographic and consumer-spending data.

Provides links to federal government websites containing marketing research data.

Provides links to state and local government websites containing marketing research data.

Provides links to:
1) Dictionaries with marketing-related terms.
2) Links to the Gallup organization and Harris Interactive.
3) Links to websites with statistics related to religion.

Provides links to:
1) Pew Research Center.
2) National Opinion Research Center (NORC).
3) Institute for Social Research (ISR) at the University of Michigan.
4) Roper Center for Public Opinion Research.
5) General Social Survey (GSS).
6) List of Academic and Not-for-Profit Survey Research Organizations (LANSRO).

Provides links to:
1) United Nations web pages.
2) Eurostat.
3) European Public Opinion (Eurobarometer).
4) World Bank web pages
5) Organisation for Economic Co-operation and Development (OECD).

Provides links to resources to help you review statistical terms and concepts.

Provides links to resources to help you use Microsoft Excel for statistical purposes.