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Marketing Research - MKTG 441 Resource Guide: Welcome

About This Guide

This resource guide was designed to help you locate good sources of marketing-research information.

To navigate this guide, click on the tabs above or on the links in the Table of Contents below.

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Table of Contents

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These additional resource guides may be helpful to you.

Sources for Secondary Marketing Research Data

Secondary marketing research data can be located via:

  • The print resources, online databases, and library guides available at corporate, academic, and public libraries.
  • The websites of federal, state, and local governments.
  • Local Chambers of Commerce.
  • Local economic development organizations.
  • Associations for people of a specific demographic group or with certain interests or hobbies.
  • Trade Associations.
  • Media outlets serving a specific market.  (Details about the market may be provided on their websites in the section with information for advertisers.)
  • Small Business Development Centers affiliated with the U.S. Small Business Administration.
  • Reports compiled by private research firms for which you pay.

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Mary Batterson created this guide in February 2013. 

If you have any questions, email Mary at