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Marketing Research - MKTG 441 Resource Guide: Using Excel for Statistics

Getting a Free Version of Microsoft EXCEL and Downloading the Add-In of the Analysis ToolPak

Columbia College students can get a free version of Microsoft Office, including Excel, by following these steps:

1. Go to

2. Enter your CougarTrack username with and CougarTrack password. NOTE: Your username should be NOT your CougarMail email (such as

3. Click Sign In.

4. Once signed in, students may click Install to load Office 365 on a desktop, or select Phone & Tablet on the left to install the Microsoft Office apps.

Office 365 ProPlus supports PCs and Windows tablets running Windows 7 or higher, and Macs with Mac OS X 10.6 or higher. Office for iPad can be installed on iPads running version 7.0 or higher. For information about mobile devices, visit

Loading the Analysis Toolpak

For some of the assignment requirements, it will be useful to use the Excel Add In called Analysis ToolPak.  Instructions to download are here:

Resources for excel based assignments are available in the textbook, and in this MKTG 441 Marketing Research Resource Guide.  This is also a resource on how to use the Analysis ToolPak:

E-Book with Help Using Microsoft Excel 2016 for Statistics

Only one user at a time may access this book that shows how to apply Excel 2016 to statistical techniques. 

Microsoft Support for Excel

Other Selected Resources on Using Microsoft Excel

The website and the two e-books below provide help with Excel.

Websites with Help on Using Excel for Statistics

MERLOT Statistics Portal