They contain a wealth of American demographic and consumer-spending data. So, explore the e-books on this page published by New Strategist to see the valuable information they offer.
For other helpful e-books, see the Find E-Books page of this guide.
The books below "give researchers even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, researchers also get “who are the best customers” analyses of the data." (Quote is from the website of the publisher.)
"Each of the ... volumes in the American Generations Series provides an in-depth look at the demographic and lifestyle data most important for researchers who want to understand how each generation is changing and what to expect from them in the future." (Quote is from the publisher's website.)
Links to additional demographic resources may be found in the book below.
Cheryl Russell is the editorial director of New Strategist Press and has a Master's degree in sociology with a specialization in demography from Cornell University.
Check out the links below to her newsletter, blog, and newsletter.