These books contain a wealth of American demographic and consumer-spending data.
Search simultaneously across selected Columbia College provided e-book databases:
Columbia College Provided E-Book Databases:
Below are essays that give an overview of marketing research and provide further information on this topic.
The links to the two essays below are from the book also linked to below and are related to marketing research.
Business: The Ultimate Resource by You can find books about marketing research and other aspects of marketing in the databases provided on this page. Below are several such books.
The Handbook of Marketing Research: Uses, Misuses, and Future Advances by 
Leading Edge Marketing Research: 21st-Century Tools and Practices by 
Marketing Research, Vol. 2 of "Wiley International Encyclopedia of Marketing by These books contain a wealth of American demographic and consumer-spending data.
To explore their publications, go to the page of this guide containing e-books to which we have access.
Books of statistics are included in the databases provided on this page. A few samples are below.
Bicyclists and Pedestrians: A National Survey of Attitudes and Behaviors by 
OECD Factbook 2015-2016: Economic, Environmental and Social Statistics by 