These books contain a wealth of American demographic and consumer-spending data.
Search simultaneously across selected Columbia College provided e-book databases:
Columbia College Provided E-Book Databases:
Below are essays that give an overview of marketing research and provide further information on this topic.
The links to the two essays below are from the book also linked to below and are related to marketing research.
You can find books about marketing research and other aspects of marketing in the databases provided on this page. Below are several such books.
Books of statistics are included in the databases provided on this page. A few samples are below.