Marketing Research - MKTG 441 Resource Guide: Nonprofit and Academic Research Organizations

This is the Institute's web page from which to access data.

Click on the "Data" link in the banner at the top.

Maintains the world’s largest archive of digital social science data.
Click on the "Find Data" link in the banner at the top.

Click on the "Research" link near the top to find data on these themes:
1) Aging & Retirement
2) Drug & Alcohol Use
3) Economic Behavior
4) Education
5) Environment
6) Family Demography
7) Genomics
8) Human Development & Life Course Studies
9) Methodology
10) Population Health
11) Poverty and Inequality
12) Social Psychology

A leader in the quantitative study of politics.
Click on the "Projects" link at the top to search for data.

Advances the understanding of human behavior in social contexts; making clear the linkages between an individual's psychological life and the life of the society to which the individual belongs.
Click on the "Current Programs" link in the left column to search for data.

Offers an easy-to-use tool for investigating U.S. demographic trends.

Provides immediate access to tables and graphs that display the ebb and flow of public opinion, electoral behavior, and choice in American politics since 1948.

Click on the "Data" link at the top.

Explore this website for information about many topics. Click on "Topics" in the lower of the two black banners near the top to get a full listing of the topics on which information is available. You can also get to the full list at http://www.pewresearch.org/topics/.

The "Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions." (Quote is from the website itself.)

Located at the University of Connecticut, "The Roper Center for Public Opinion Research is one of the world's leading archives of social science data, specializing in data from surveys of public opinion." (Quote is from the website itself.)

As you explore this website, take a look at the "Dataset Collection" and "Topics at a Glance" options in the drop-down "Data Access" menu.

For additional websites to investigate, click on the "Other Data Archives" option in the drop-down "Research" menu.

The social science research done by this independent research organization headquartered at the University of Chicago provides data "in fields such as health, education, economics, crime, justice, energy, security, and the environment." (Quote is from the website itself.)

You will find data in the "Our Research" and "News, Events, Publications" section of the website.

See also the General Social Survey (GSS) box below for data and other information learned from a major project of NORC from 1972 to the present.

"The General Social Survey (GSS) conducts basic scientific research on the structure and development of American society with a data-collection program designed to both monitor societal change within the United States and to compare the United States to other nations."

"The GSS is widely regarded as the single best source of data on societal trends."

"Except for the U.S. Census, the GSS is the most frequently analyzed source of information in the social sciences."

The GSS is a major project of the National Opinion Research Center (NORC).

Above quotes are from the website itself.

Providing the URL and other contact information for research organizations. this list is from the website of the University of Illinois at Chicago's Survey Research Laboratory. The list does not claim to be comprehensive and includes only those organizations that meet certain criteria.