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Marketing Resource Guide: Welcome

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (From the AMA website)

About This Guide

This resource guide was designed to provide you with assistance in locating good sources of information as you do research on marketing-related topics for your classes.

To navigate this guide, click on the tabs above or on the links in the Table of Contents below.

If you need help, please email library@ccis.edu.

Table of Contents

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Attribution

Mary Batterson created this guide in October 2017.

If you have any questions, email Mary at library@ccis.edu.