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About This Guide
This resource guide was designed to provide you with assistance in locating good sources of information as you do research on marketing-related topics for your classes.
To navigate this guide, click on the tabs above or on the links in the Table of Contents below.
If you need help, please email firstname.lastname@example.org.
Table of Contents
Provides a few resources to get you started.
Also gives you our contact information so you can ask us for help.
You can search for articles on this page. It also provides databases and journal titles that are good to search in for marketing-related topics. There are also links to sample searches you can modify to find what you need.
Allows you to search for books owned by Columbia College and by other libraries in the MOBIUS consortium. Instructions are provided for how to request books from MOBIUS libraries. Information on a few selected marketing books is provided.
You can search for e-books found in our databases. There are also links to lists of individual e-books on selected marketing-related topics.
Find Essays in E-Books
Provides links to selected essays on marketing-related topics from business e-books in the Credo and Salem databases.
Find GVRL E-Book Essays
Provides links to selected essays on marketing-related topics from business e-books in the GVRL database.
You can search for streaming videos and video segments in the Films on Demand database. There are also links to selected individual streaming videos on marketing-related topics.
Provides links to websites with helpful information.
Marketing -- Research Starters
Here you will find numerous Research Starter articles related to marketing, such as advertising, brand management, consumer behavior, marketing methods, new product management, pricing strategies, and much more.
Marketing Mind Map
Use Credo Reference's brainstorming tool to find related terms and expand your search.
Includes articles, books, e-books, and videos.
Marketing Major and Minor at Columbia College
Information on both the college's marketing major and minor.
Provides information on citing with MLA, APA, Chicago/Turabian, other styles, and citation managers.
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Mary Batterson created this guide in October 2017.
If you have any questions, email Mary at email@example.com.