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Marketing Resource Guide: Find GVRL E-Book Essays

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (From the AMA website)

Essays from the "Encyclopedia of Management"

Click on the links below for essays from the Encyclopedia of Management found in the Gale Virtual Reference Library database.

Click on the link below to access the encyclopedia and to search for other marketing-related essays.

Essays from the "Encyclopedia of Small Business"

Click on the links below for essays from the Encyclopedia of Small Business found in the Gale Virtual Reference Library database.

Click on the link below to access the encyclopedia and to search for other marketing-related essays.