Below are some online resources with definitions of marketing-related terms.
The American Marketing Association (AMA) is the premier marketing organization.
As you prepare to create your marketing plan, check out the sites below.
The library guide below will help you locate good sources of marketing-research information.
The Data & Marketing Association (formerly the Direct Marketing Association) is the premier trade association for executives who embrace a responsible, customer-centric approach to marketing and fundraising. It is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. Since 2018, it has been part of the Association of National Advertisers (ANA).
The ANA has a wealth of resources related to marketing ethics. Use the link below to explore these resources.
The sites below have information on consumers.
Check out the sites below to keep informed about what is happening in the marketing world.
Explore the sites below for useful marketing-related information and resources.