Other Internet Links

Dictionaries

Below are some online resources with definitions of marketing-related terms.

American Marketing Association's Definitions of Marketing and Marketing Research
Online Marketing Dictionary
The "Common Language Marketing Dictionary" from the website of the American Marketing Association.
The Internet Marketing Glossary
While each term has a short definition posted, click on the linked term name for more information.

Gallup Organization

The Gallup organization contracts with businesses to measure customer satisfaction and perform other market research, its website does contain a wealth of information available to the public. See the links below.

Gallup's Methodology Blog
Shares Gallup's latest knowledge on important methodological topics, such as questionnaire construction, reaching respondents and increasing response rates, methods of data collection, and emerging technologies and research techniques.
News Section of the Gallup Website
A collection of links to information on various poll results that Gallup makes public.
Twitter Site of Gallup
Trends A - Z
Alphabetical list of links to Gallup data on various topics. For each topic, data is provided for a range of years.
Methodology Center
Information on these 5 key surveys and how they are conducted:
Gallup U.S. Poll.
Gallup-Sharecare Well-Being Index.
Education Consumer Survey.
Gallup Poll Social Series.
Gallup World Poll.

The Harris Poll (Harris Insights & Analytics)

Harris contracts with businesses to measure customer satisfaction and perform other market research, its website does contain a wealth of information available to the public. See the links below.

Harris Poll's Website
Click on the search icon in the upper right-hand corner to search for information.

Religion Data

The U.S. Census no longer collects data about religion. The sites below are some places to look for statistics related to religion.

Association of Religion Data Archives
This is the premier place to go for quantitative data on religion. It pulls together data collected by researchers that is otherwise scattered in various places.
Hartford Institute for Religion Research
National Congregations Study
"The National Congregations Study surveys a representative sample of America's churches, synagogues, mosques and other local places of worship.... The study documents information about worship, programs, staffing, and other characteristics of American congregations." (Quote is from the website itself.)
Religion & Public Life Research of the Pew Research Center
Religious Landscape Study of the Pew Forum for Religion & Public Life
List of Links to Religion Data Resources on the Website of the Hartford Institute for Religion Research

Commercial Websites

Market Research Industry/Market - Statistics & Facts
This is from Statista's website.

Nonprofit and Academic Research Organizations

See the Nonprofit and Academic Research Organizations subpage for links to, and information on:

The Pew Research Center
Roper Center for Public Opinion Research
National Opinion Research Center (NORC)
General Social Survey (GSS)
Institute for Social Research (ISR) at the University of Michigan
And more.

International Organizations

See the International Organizations subpage for links to, and information on:

United Nations
Eurostat
European Public Opinion (Eurobarometer)
Organisation for Economic Co-operation and Development (OECD)
World Bank

Columbia College

Marketing Research - MKTG 441 Resource Guide: Other Internet Links