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Marketing Research - MKTG 441 Resource Guide: Find E-Books

Find E-Books

RKMA Market Research Handbook Series

These books contain a wealth of American demographic and consumer-spending data

E-Book Databases Provided by the Library

Use Cougar Search to Search for Electronic Books

Put your search terms into the Cougar Search box above or on the homepage.

On the results list, find "Filter by Material Type" under "Refine Results." Click the box for eBooks.

EBook Collections

Background Information on the Field

Below are essays that give an overview of marketing research and provide further information on this topic.

Selected Essays on Marketing Research

The links to the two essays below are from the book also linked to below and are related to marketing research.

Selected Electronic Books on Marketing Research

You can find books about marketing research and other aspects of marketing in the databases provided on this page.  Below are several such books.

New Strategist Publications

These books contain a wealth of American demographic and consumer-spending data

To explore their publications, go to the page of this guide containing e-books to which we have access.

Selected Electronic Statistical Books

Books of statistics are included in the databases provided on this page.  A few samples are below.